City’s Choice Comfort Air is one of the Greater Toronto Area’s (GTA) leading HVAC providers, restoring comfort in homes with close to a 5-star review score on Google My Business and Homestars.
Nova Reputation Management was deployed under Nadernejad Media Inc. to create testimonial videos, trailers, increase the rate of client touchpoints and to enhance the overall communications strategy of City’s Choice Comfort Air.
Now, City’s Choice Comfort Air is one of the highest-rated providers of HVAC services in the GTA and beyond.
Nova Reputation performed customer outreach and refined client communications to solicit positive reviews and testimonials, featuring them on video platforms to generate targeted organic traffic.
The ongoing project also required writing, publishing and pitching of traditional and digital media outlets to create mainstream media traction and to generate backlinks for link-building and search engine optimization.
The challenge was developing and cultivating a newsworthy angle for a traditional HVAC business while delivering communications messaging through other platforms, but this challenge was easily overcome through social listening and measuring conversations of customers in the HVAC space.
Nova Reputation Management deployed under Nadernejad Media Inc. was able to earn City’s Choice Comfort Air placements in the Realty Times and other online platforms to target potential customers with long-form content about heating, ventilation, and air conditioning.
The resulting effect was driving contextual do-follow backlinks to the site, causing it to eventually rise in local and national searches for HVAC providers.
City’s Choice Comfort Air also received first-page rankings on YouTube for “Toronto HVAC Services” and had two testimonial assets rank on the first page for this keyword for over a year, brining in an influx of qualified leads and traffic.
With the influx of positive reviews on Home Stars and customers sharing their experince on social platforms, City’s Choice Comfort Air saw a rise in web traffic, leads and conversions.
They also won the Homestars Best of 2020 Awards and garnered nearly a 5-star review on Google My Business, increasing search visibility and organic impressions by over 3 times the original monthly impression rate.