Nova Reputation performed customer outreach and refined client communications to solicit positive reviews and testimonials, featuring them on video platforms to generate targeted organic traffic. 

The ongoing project also required writing, publishing and pitching of traditional and digital media outlets to create mainstream media traction and to generate backlinks for link-building and search engine optimization. 

The challenge was developing and cultivating a newsworthy angle for a traditional HVAC business while delivering communications messaging through other platforms, but this challenge was easily overcome through social listening and measuring conversations of customers in the HVAC space. 

Nova Reputation Management deployed under Nadernejad Media Inc. was able to earn City’s Choice Comfort Air placements in the Realty Times and other online platforms to target potential customers with long-form content about heating, ventilation, and air conditioning. 

The resulting effect was driving contextual do-follow backlinks to the site, causing it to eventually rise in local and national searches for HVAC providers. 

City’s Choice Comfort Air also received first-page rankings on YouTube for “Toronto HVAC Services” and had two testimonial assets rank on the first page for this keyword for over a year, brining in an influx of qualified leads and traffic.